We were discussing this in the office on Friday. And we came to the consensus that it is more important than ever.
It all boils down to this simple point: are you going to get the patients you want or just the ones that you get in a post-ACA world.
Despite the ACA, the medical field still needs to focus on marketing and practice development. Maybe even more than ever before.
The fact that there is going to be a ‘flood’ of new patients is going to change the competitive landscape, but MDs will still need to market practices as if there was no influx.
If the net result is to be chosen by a patient as a “practitioner of choice”, then positioning, branding, consistency of the message and the ‘virtual bedside’ manner will all make or break each and every practice’s ability to grow faster than others.
Marketing and communications, via branding, consistent messaging and positioning will separate the mediocre, “able to get by” practices from the high growth ones, and will highlight the practices that patients will choose to want to use.
Bottom line: Marketing is the only way practices will be able to overtly themselves differentiate from other practices and to indoctrinate the patient populations that they want and need.
What is your take on this?