Entrepreneurs & Startups
Task: Massive new iOS fitness app launch to relevant media and bloggers.
Bottom Line: Earned strong media coverage and drove recognition and early adoption of this iTunes bestselling app.
Task: Massive new product launch to tech media and bloggers.
Increased sales 3500% over 2 year PR and Marketing campaign.
Task: Two week campaign to jumpstart brand and retail coverage for their collaboration with Aerie (an American Eagle Outfitters company) for a customer-centric, in-store point-of-purchase, social media campaign that linked the Pose app, Facebook and the largest Jumbotron in NYC’s Times Square.
Bottom Line: Resulted in strong trade and lifestyle media and blog coverage.
Task: Three day PR campaign to boost an industry leading app sales for a major revision.
Bottom Line: Increased sales of paid version this leading Android app (1.6MM downloads per month) 16% via a three day PR campaign.