Public relations, media relations, consumer relations, blogger relations. It’s all about the influencers.

Regardless of channel, the foundation of effective public relations is making and nurturing relationships with traditional and digital media. But relationships and media hits alone don’t generate results. It takes a lot more than press releases and “sound and fury.”

We make it significant. We put the time in with the following to ensure your PR campaign meshes with your overarching marketing plan and business development goals.

We focus initial influencer efforts on the research. Strategy is built from the results of the research. Audiences are selected. Next we develop the message platform and create timely, engaging and reusable evergreen content. 3, 2, 1, LAUNCH!

From there, we work hard at taking your message to the influencers — be it to influential industry players, media, bloggers, sites or to individuals directly — for maximum impact when they’re at their most receptive.

Crane Creek’s work on your behalf equals increased website traffic, more qualified leads in the sales pipeline, better brand recognition and more.