What We Do
In short: Strategy, Campaign Integration, Execution, and Results Measurement.
STRATEGY: We drive media strategy and relations for clients by identifying leading engagement with top influential media and online influencers.
INTEGRATION: We will develop and manage your comprehensive, integrated communications plan with outbound and inbound marketing. On your behalf, we will be acting as your trusted advisors on messaging, crafting compelling narratives, storytelling, and issues management.
Our plan will drive perception change with your critical audiences through Crane Creek’s careful management of your news agenda. We capitalize on all competitive PR opportunities, driving engagement with the Social Media and Blogs.
EXECUTION: We drive breakthrough B2B, B2C and D2C marketing campaigns. We will use proven storytelling and messaging skills to ensure your thought leadership coverage in key influencer outlets to drive perception change.
We plan for and manage all crisis communications activities.
We act as an articulate spokesperson on your behalf across a broad range of issues, as well as consumer scenarios.
We help you evaluate, negotiate and manage agencies and vendors who support your company’s marketing.
MEASUREMENT: Through careful monitoring, analytics and dashboarding, we are able to provide you with measurable results at the end of every campaign. We help you interpret these results and identify any necessary shifts in future campaigns.