CraneCreek Communications

QOTD: Things your medical practice should not DIY – Medical Marketing, PR & Social Media

Jeff Ziegler — Wed, 17 Apr 2013 20:16:07 +0000

VP of business & client development Jeff Ziegler was quoted in Medical Office Today’s premium content section in an article about Do-it-yourself – and when not to “DIY” – and medical practice marketing. Here’s a snippet of the content: Why not D-I-Y? Jeff Ziegler, VP of business/client development for Crane Creek Communications in San Francisco, [...]

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AMA Advises Doctors to be responsible in their communications and regularly track their online presence

Jeff Ziegler — Wed, 20 Mar 2013 00:09:57 +0000

Synopsis: It’s official. Back in Nov 2010, the AMA recognized that “Social networking websites and blogs can be an effective and efficient way to communicate”. So, the AMA has created social media guidelines for physicians. On one hand, the AMA advises doctors to be responsible in their communications and regularly track their online presence. It [...]

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Professional Services and Product Review Websites – Cure-all or Curse?

Jeff Ziegler — Tue, 12 Mar 2013 20:59:31 +0000

Synopsis: Professional Services and Product Review Websites are proliferating the internet and are both a constant source of pride and irritation in equal measure to most businesses. Are they a Cure-All or are they a Curse? Well, think back to the last time you made a purchase decision of your own. When you last looked [...]

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Medical Marketing in the Digital Era – Social Media for Medical Professionals

Jeff Ziegler — Wed, 06 Mar 2013 16:41:40 +0000

Synopsis – Social Media for Medical Professionals: Social Media is not a panacea but is now an integral part of all practice marketing and bedside manner. Regardless of who you are, what your practice is, who your patients are and where they come from, Social Media must be integrated with the website. Further, your online [...]

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QOTD: Do medical practices still need to market themselves in a post-ACA world?

StephenCrane — Tue, 05 Mar 2013 12:20:23 +0000

We were discussing this in the office on Friday. And we came to the consensus that it is more important than ever. It all boils down to this simple point: are you going to get the patients you want or just the ones that you get in a post-ACA world. Despite the ACA, the medical [...]

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We were covered in AMA News about “Upgrading physician websites for a post-ACA world” today!

StephenCrane — Tue, 05 Mar 2013 00:16:57 +0000

AMA News — Upgrading physician websites for a post-ACA world[/caption] Crane Creek was quoted in an article in today’s AMA News (http://www.ama-assn.org/amednews/2013/03/04/bica0304.htm). Our favorite quote that we gave them: “… a key problem with physician practice sites is that they have been treated like “wind-up toys” that have been set up and then left alone [...]

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Hello world!

StephenCrane — Wed, 13 Feb 2013 18:35:18 +0000

Welcome to the new online home of Crane Creek Communications. Take a moment to look around and see what we can do for you. We will be posting several times a week on things that affect marketing, PR, business, and life in general. Laissez les bon temps rouler!

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